What's in a name? Naming a business is hard. It's kind of like choosing a name for your unborn baby. You don't know what it's going to look like as it grows and develops, the list of names is usually long, and sometimes none of them seem to fit. As a general rule though, experts say to pick a name that is short, simple, as well as easy to write and remember. Well, I apparently didn't get the memo. When I chose Ravelution Yarn, pronounced RAVEL-ution, I didn't realize it could be difficult to pronounce. I get a lot of RAVE-lution or Rave-elle-ution, sometimes I just get "how do you pronounce that?" I made the mistake of assuming that an obvious play on the words revolution and ravel would also be obvious to everyone else. Well, what's done is done, and here I am writing my first Ravelution Yarn blog post to shed some light (and pronunciation) on how our name came to be.
I chose the name Ravelution, (which is not even a real word so it gets underlined in red like a nasty type-o every time I write it), because I thought it was a clever way of combining the word revolution and ravel. To me, Ravelution means "ravelling" something different to "revolutionize" the fibre community, hence the meaning behind our logo. At a closer glance, you will find a crochet hook in the "R", a knitting needle in the axis of the globe, and a ball of yarn being ravelled (or unravelled) around the world.
The colours chosen for the ball of yarn ravelling from the word Ravelution and around the globe also have meaning - green symbolizes freshness and vitality; purple represents luxury; yellow is for friendship and joy; pink personifies playfulness and innocence; and blue (which is not showing up in these pictures) embodies innovation, imagination, and inspiration. All of these qualities make up what Ravelution Yarn strives for, in a business and in a fibre community, a community we hope you will be a part of.
So that's it. Now you know how to say Ravelution and the hidden meaning behind the logo. If you got this far, you're a saint! Seriously though, thank you. I hope you enjoyed learning a little more about us and look forward to the next blog post, which I promise will be fibre related!
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